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The Royal Ulster Constabulary Athletic Association in conjunction with Abbey Insurance Brokers Ltd set up an insurance scheme in April 2003 to provide serving officers, support staff and their families, who are members of the Association with competitive car, home and travel insurance.
The scheme has grown from an initial turnover of £30K per month to its present level of £400K + per month.
During the last 2 years the scheme has been launched within Strathclyde Police Recreation Association and South Yorkshire Police Sports and Social Club and is now available in Greater Manchester from 15th January 2007. The scheme is underwritten by Prestige NIG, a subsidiary of Royal Bank of Scotland.
The operation is run from the RUC Athletic Association site at Newforge Country Club and is manned by fully trained security cleared staff who provide a friendly and confidential service to its customers. Each force is served by dedicated staff, allowing us to build personal relationships without the need for a call centre operation and annoying automated telephone systems.
As demonstrated by the phenomenal growth of the operation, the customers find the friendly, reliable service is matched only by our competitive prices. Not only do take up rates continually exceed industry standards, renewal rates also constantly run at 95% - a figure well above the norm.
Marketing is carried out by 2 full time Executives who visit stations on a daily basis to promote and explain the scheme to the members. Occasionally the Marketing Executives are accompanied by the Insurance Manager who provides live quotes within the station.
As already stated, all staff are fully security cleared and all records are held at our secure site at RUC AA. The site is manned by security personnel 24 hours a day, 365 days a year.
The personal details of our customers are not available to any other sections within Prestige NIG or Royal Bank of Scotland, this gives the added benefit that no cross selling can take place from the details retained at the Newforge complex therefore reducing the vast amounts of unsolicited junk mail which emanates from many insurance and financial services companies. |
